Spring/Summer 2014-15 Sister by Sibling

Collections|June 4, 2014

“WE were thinking about post New Look women,” says Joe Bates, one third of the Sister by Sibling design collective that also includes Sid Bryan and Cozette McCreery, backstage after the show. “We found these extraordinary photographs of American women from that era, hosting Tupperware parties, living in houses with white picket fences,” he continues. “A feeling of domestic glamour”.
All that translated into a series of prim Sixties crochet suiting and knitted gingham twin sets rendered in black and white with shots of red, pink and violet, colours the trio say were informed by Tupperware plastics.
Yes, it’s new-wave knitwear that these NEWGEN winners built their brand on, but this season they developed a capsule line of Fifties-tinged denim and jersey too. It was a smart move to extend their offering, above all else, the kind of customer that this label attracts is always seeking the new, the next.
Backstage, the instructions to the models read “happy smile – sassy!” But don’t mistake Sister by Sibling’s inherent fun factor for flippancy, there was plenty of impressive craft at play here this morning: those Swarovski crystals for example were embedded, woven into the fabric, and their springy body-hugging engineered knits with circle skirts were pure standout and, one imagines, would feel wonderful to wear.
To shop more Sister by Sibling visit: www.sibling.com