WAYS to pull off a first London Fashion Week show: ensure that the audience leave with a strong idea of identity and make us want everything, which is exactly what Joseph did tonight. With Louise Trotter at the helm as creative director, the brand has grown from strength to strength, keeping its stripped-back, uncomplicated cool, and updating it each season with key pieces. Tonight we had all the classic hallmarks of Joseph: streamlined and minimalistic cuts, luxe leather and coats – tailored double-breasted, boxy pea and enveloping sheepskin styles – but also very new intarsia sweater and legging combos which came in a floral and cameo check as well as a magnified abstract pattern.
There was a mild military accent to this outing (with yellow vertical stripes on tracksuit bottoms, brass button detail and lace-up leather boots) but also a distinct nod to the past (Seventies pussy-bow neckties, Eighties sheepskin coats, and Nineties collared, flap-pocket jackets). Leather tasselling and long ribbed knits were particular highlights. The show notes told us the collection was dedicated to the label’s legendary founder Joseph Ettedgui in celebration of the brand’s 25th anniversary and you can’t help thinking he’d be proud. A very worthy spot on the schedule.
To shop more Joseph visit: www.joseph.com or click below to shop the latest Autumn/Winter collection: