With her first store set to open in Mayfair, on Dover Street later this year (a three-story mega space), Victoria Beckham said she wanted to focus on the DNA of her brand, a term designers often bandy about with sometimes little meaning.
This collection seemed more like a turn in a new direction than ploughing over seasons past (although, yes, the hemlines remained midi, Beckham has explored this length before and it suits her well, proving that women don’t have to be 5ft 9 and up to pull it off). There was a cheery pink floral print that popped up on natty trousers and army jackets which Victoria said she employed to “perfume” the line up. It did look pretty – and new.
There were some derivatives that can’t be ignored; all that hopsack for example, beautifully tailored into lean sleeveless coats and safari-style minidresses and elsewhere bonded with white leather Breton stripes were all very divine but looked familiar of another designer, but the point is, this is a wearable collection that’s likely to do well at retail.
This season marked the first time she designed shoes under her own name (up until now, Manolo Blahnik was charged with the task). Teal velvet giant platforms, and white pointed cowgirl shoes were a hit, so too her handbags; swingy bucket styles and box bags clad in Bordeaux crocodile all looked reassuringly expensive.