Spring/Summer 2015 Coach

Collections|July 11, 2015

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You can take a Brit abroad but you can’t take the Brit out of them once there. Stuart Vevers continued with his youthful reinvention of Coach – the traditional American brand at which he was installed as executive creative director last year – with his spring/summer 2015 collection. A collaboration with Californian artist Gary Baseman to make fun little creatures was testament to that as were his choices of Americana to plunder: sub-cultures, skate and surf (ever the popular right now) combined with the spirit of New York. He said it was a celebration of “beautiful oddness” and that’s where that brilliant and irreverent Brit wit stepped in for an overhaul that won’t necessarily strike a chord with a traditional Coach customer of seasons past but will put it right in front of the noses of a new generation who won’t be able to get enough of these characterful and cool pieces: shaggy, pastel jackets; critter-knits; satchels and clogs; and long lean flare silhouettes and short sharp miniskirts.

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