IT was a romantic walk along the beach that MaxMara had in store for us this morning. A film backdrop of waves washing in gently to shore recreated the photos taken by George Barris in 1962 of Marilyn in more or less the same situation. And so the season’s scene was set: sensual and emotive, cosy and comforting, outerwear of course being the star of the show (MaxMara is a brand all about the outerwear), but this time in bundled, swaddled and swathed fashion.
So watery winter pastels incarnated fluffy mohair coat-and-cardigan hybrids to wrap these Marilyns up all warm – literal references to those photos where the star herself takes a seaside wander, pulling her coat just so. In fact, this became quite the lesson in how to wear one’s coat seductively when winter bites. Of course, splashing waves in the background was always going to help.
Classic camel tones, sand, mint, powder pink and chilly blue; fleecy tweeds, cashmere knits, quilting – everything was soft and romantic. Even the silhouettes that were a more obvious ode to Monroe’s sassy figure (nipped-in-at-the-waist dresses, pencil skirts and bustiers) came with a softness, a layer of light teasing texture to make them less obviously austere.
Here, hoods were to hide in, sleeves were to snuggle in: it was about protective dressing, be that practically or emotionally.