Joseph
Internship with Joseph | Paris Fashion Week

After sending a million e-mails to every single company, designer, brand and person associated with Paris Fashion week I finally got a response I was waiting for. An internship with Joseph. For those of you who don’t know: JOSEPH modernised women. As the sixties drew to a close, Casablanca-born hairdresser Joseph Ettedgui looked out from his […]
Read MoreSpring/Summer 2015 Joseph

BILLOWING shirts, beautifully simple leather maxis, and highly covetable luxurious knits – today’s Joseph show had all the brand’s hallmarks, but refreshingly came in a more directional form for spring/summer 2015. Said shirts morphed into dresses that had jackets tied at and sewn into the waist; round neck tracksuits had sheer sleeves and leg panels; […]
Read MoreAutumn/Winter 2014-15 Joseph

WAYS to pull off a first London Fashion Week show: ensure that the audience leave with a strong idea of identity and make us want everything, which is exactly what Joseph did tonight. With Louise Trotter at the helm as creative director, the brand has grown from strength to strength, keeping its stripped-back, uncomplicated cool, […]
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