Top Campaigns of A/W 2015-16

Fashion has hit refresh and cast a number of new faces in many of its most impacting advertising campaigns for Autumn/Winter 2015. This time last year, Edie Campbell appeared in three of the top five campaigns but this season, it was a proliferation of under-the-radar models that fronted some of best campaigns. In contrast, the traditional practice of casting high-wattage celebrities and supermodels read as a tired formula that failed to break through the clutter.

What’s more, for those fashion houses that cast lesser-known models, it was their brands — not the faces that represent them — that truly took centre stage. This is especially significant as the industry finds itself in a period of significant flux. In recent months, we have seen the first moves in the wholesale reinvention of Gucci, while the once mighty commercial powerhouse Prada has experienced a dip in sales and profitability. At LVMH, Marc Jacobs and Louis Vuitton both continue to revamp their creative strategies to reenergise their brands and product offerings. The best of this season’s campaigns offered thoughtful and thought-provoking lenses through which to see these brands in evolution.

1. Gucci

Starring Antonia Wilson, Emmy Rappe, Lia Pavlova, Roos Abels, Sven de Vries, Tessa Bruinsma, Tobias Lundh, by Glen Luchford

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2. Alexander McQueen 

Starring Ruth Bell, Julia van Os, Jamilla Hoogenboom by David Sims

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3. Marc Jacobs 

 Starring Winona Ryder, Julia Nobis, Cher, Aamito Lagum, Cierra Skye, Grace Simmons, Hanne Gaby Odiele, Issa Lish, Molly Blair, Riley Montana, Sally Jonsson, Varya Shutova, Anthony Kiedis, Willow Smith, Debir Mazar, Steve Mackey, Marley Mackey, Sofia Coppola by David Sims

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4. Céline 

 Starring Karly Loyce, Marland Backus, Agnes Nieske, Lisa Helen Kramer, Frederikke Sofie, Irina Djuranovic by Juergen Teller

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5. J W Anderson 

 Unknown, by Jamie Hawkesworth

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6. Prada

Starring Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese, Maartje Verhoef by Steven Meisel

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7. Bottega Veneta

Starring Anna Cleveland, Freddy Drabble by Juergen Teller

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8. Loewe

Starring Marc André Turgeon by Steven Meisel

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9. Miu Miu

Starring Hailey Gates, Mia Goth, Stacy Martin, Maddison Brown by Steven Meisel

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10. Louis Vuitton

Starring Rianne van Rompaey, Angel Rutledge, Fernanda Ly, Liya Kebede, Julia Merkelbach, Freja Beha Erichsen, Jennifer Connelly, Alicia Vikander by Bruce Weber,  Juergen Teller

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Whats your favorite campaign this season? Comment below and let me know…


Spring/Summer 2015 Lanvin

TWO years ago, Alber Elbaz celebrated his 10th anniversary at Lanvin (complete with karaoke from the designer himself no less), but tonight he was celebrating 125 years of the brand.

That’s a – cause for celebration, and b – cause for enlisting some of your favourite fashion friends to take to the catwalk for you – with Amber Valetta (all hair slicked back and in a slinky black column dress) among the model line-up. Edie Campbell later followed with a mop head of blonde ruffled hair, all louche and cool in a slouchy tuxedo.

And while there was no cake or karaoke from Alber this time (although there was a little dance – well, wiggle – from him at the end) what there was, was a breadth of clothes for a breadth of women to show just why and how Elbaz is a much adored designer at the house of Lanvin.

It began with sleek Grecian dresses, slit at the thigh, in navy, black and white, substantial jewellery clamped around the neck and a bag appearing with every look. These – elegant and gently draped numbers – seemed like a due and appropriate nod to Jeanne herself. We then moved on to Alber’s own repertoire – super sophisticated tailoring for today’s woman but with his rough edges and open seams for design distinction, followed by what we know and love him best for – party dresses.

They were less cocktail and punchy than we know from him (we’ve seen these in bright jewel shades), but you can’t help but think this was the designer stepping aside slightly in honour of the house. There all the same, they were molten and metallic and had his signature sumptuous luxe about them: lace, pearls, all together. Next it was on to a series of wafty and light printed tunic dresses, a modern and short bohemian riff on the Lanvin robe de style perhaps. They came in vivid yellow and red.
 
The take away from this collection was Elbaz’s ability to design and cater for a multitude of women – just as his model line-up proved. And that’s the key to Lanvin’s success right now.

 

To shop the glamorous world of Spring/Sumer 2015 Lanvin click below: