After a long winter of minimalistic, dark and dull looks, it’s time to break out spring’s liveliest prospect: in-your-face bright, bold and beautiful prints. The look can go boho with a floral print or super-loud with fierce leopard spots. Mix and match or co-ordinate top to bottom, spring has sprung and anything can happen.
WHAT better way to cement your reputation as the working woman’s go-to brand than to stage your spring/summer 2015 fashion show in an entrance tunnel to Kings Cross tube station? The novel idea came from Whistles, who in doing so cleverly took their customer off the catwalk and put her into context: on-the-go and always looking good. The tight edit of sleeveless jumpsuits, cutout dresses, tactile knits and statement jackets in a limited colour palette of white, black, peach and the palest of blue all emanated the brand’s progressive-but-pared-back mix and will no doubt fly off the shelves when they hit the shop floor next year. A very stylish commute beckons.
THE money shot at this morning’s Giorgio Armani show was the finale look: a shimmering, shining bejewelled being complete with a bob of beads. She encapsulated the glamour of Armani and the designer’s inspiration this season: the sea, the sand and the landscapes they shape.
He started proceedings with a short film directed by the Oscar-winning Paolo Sorrentino and in it, we saw a mystery couple lying on the beach, hand in hand, with only rope to protect their modesty. Had they come from the deep blue sea? Were they from this world of Armani that Sorrentino was introducing? Were they simply on a nice beach day out?
Regardless, when we did get into that Armani water world, the designer took his theme and ran with it – to create multiple dresses that riffed on jellyfish proportions, shapes and movement. Pronounced short skirts splayed over sheer trousers (still an idea that might need some time to catch on) to perfectly replicate the entity in clothes. Fringes trailed from long skirts to reincarnate fish tails and scales and trousers came with pleats that looked like sand ripples – just as though the tide had come in.
The trousers here were mostly cropped and tapered, jackets languid and loose – a series of white suits were particularly beautiful – and shoes flat throughout. This style note helped to keep the collection feeling fresh and youthful too – those glistening dresses somehow seeming less obvious as obligatory eveningwear.
Armani isn’t the only designer diving deep this season – Philipp Plein made his own splash in Milan last night while back in London Ryan Lo took the plunge in his own irreverent way.
To shop Spring/Summer 2015 Giorgio Armani click below:
THAT Seventies Show – is fast becoming the way to sum up Milan Fashion Week, from Gucci to Prada and onto Emilio Pucci.
“It’s always resonated with me. I think it’s a reaction,” said Pucci creative director Peter Dundas backstage by way of explanation. “I really wanted to do it last time so just thought I’m just going to do it.” Fair enough.
Whether the fashion forces of Milan got together to conspire in favour of the era or not, it’s on next summer’s agenda for sure – but it just depends on what kind of Seventies spirit you are.
“It’s my girls,” said Dundas, referring to Poppy Delevingne who was bejewelled and Pucci-fied out front. What he meant was that bohemian and carefree spirit – but situated in a contemporary context.
And this was very much a happy-hippy collection: plunge-neck crochet dresses embroidered with flowers, be-tasselled ponchos of the same effect, wispy butterfly-billowing maxi dresses, psychedelic shades and prints of Zap ice lolly optics, waistcoats, skinny suits, flares – tick, tick, tick for the Seventies. There were even those orange and brown colour clashes.
Halter necks, empire lines, gypsy tops and gilets – the repertoire continued as a mash-up of Fleetwood Mac played out – and then Naomi Campbell took a turn on the catwalk.
With all its colour and exotic psychedelic prints, Pucci is a brand that sits well in the Seventies – and will do in the second wave of the Noughties with so many trend boxes ticked this season.
Click below and shop the vibrant collection of Spring/Summer 2015 Emilio Pucci: