London Fashion Weekend

As always London Fashion Weeks ends with London’s biggest pop up – London Fashion Weekend.

This year London Fashion Weekend relocated to the Saatchi Gallery, the largest free-entry contemporary art gallery in the world, which transformed into fashion’s fantasy department store with hundreds of designers offering the best of UK and international designs.

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During the day we were invited to watch two fashion shows.

House of Holland:

‘Playful. Bold. Arresting. Graphic. Colourful.’ Henry Holland is describing his fashion designs. He is showcasing his AW15 collection at London Fashion Weekend. His clothes – often loaded with bright colours, pattern and texture such a faux fur – are synonymous with fun. ‘I try to make clothes that make people feel a certain way and bring a smile to their face’ he says. ‘My clothes instill confidence passion and joy.’

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Trend Show:

This show runs through four need-to-know AW15 trends with specially curated looks from top designer and high street brands.

  1. Into the wild: One of fashion’s favourite prints took centre stage once again for AW15 as leopard, cheetah, snake and zebra prints stalk the runway. The overall look is bold and arresting take on daywear. Dip your toe into the trend and work animal print accessories with a classic monochrome outfit or go bold and do a print clash with floral or stripes.
  2. Punk Rock: Fashion’s inner wild child is unleashed this season, with Vivienne Westwood, McQueen and Saint Laurent all experimenting with punk styling. Safety pins, leather, bold tartan and black velvet more than nod to the look. Take on the trend with shoes or accessories for just a hint of punk attitude in your everyday wardrobe.
  3. Super Retro: The 70’s and all things retro is back in a big way for A/W and we can’t get enough. Flower power blooms with mesmerising psychedelic prints, and mustard and powder blue shades took us right back to the stylish decade courtesy of looks by Burberry, Chloe etc.
  4. Masala Tones: Perfect for the change in season; the paprika, plum and burgundy tones give timeless accessories and biker jackets an autumnal touch of cool and berry lips complement the trend. Work red tones in head-to-toe pieces for a dramatic evening look, or update your wardrobe with a key pieces and make masala the exclamation point to a colour block outfit.

After the shows we explored the different pop-ups. Having worked with Blake Ldn at last years London Fashion Weekend it was only right to head there first. If you are ever in need of cosy, warm and chunky knits then this is where you need to go. Not far away you will also find Marina London – the most elegant silk designer who makes beautiful, everyday essentials that are classic and simple – I couldn’t resist.

To finish the day we ended up at the Gallery Mess for a traditional afternoon tea of scones, cakes and macaroons before saying our goodbyes and heading home.

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Ash

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