GIAMBATTISTA VALLI’s client does not have a day life, or if she does he has no interest in clothing her for it in couture. He’s quite a pragmatic guy and he’s probably fine with her wearing a T-shirt and J Brand jeans during the day – possibly with one of his Moncler coats – but at night she’s all his.
His show today was womanly and masterful, sticking in general to the shapes that he favours – a shell top, a swollen-bellied skirt, a full length coat to which he added a high embroidered cummerbund-style waist.
Frills were everywhere, often defining the shoulders and sleeves, and motifs from the natural world were there in many of his gowns – a tree of life jacquard, an iridescent rose print, silk embroidered flowers and embroidered corsets of petals.
It appeared to be less aimed at the nightclub-dancing social butterfly he is often associated with, but then they like him have grown up together.
His sugar almond finales have become a kind of tradition in their feminine grandeur and this one didn’t disappoint.
For those of you who don’t know: JOSEPH modernised women. As the sixties drew to a close, Casablanca-born hairdresser Joseph Ettedgui looked out from his salon, a chic King’s Road focal point, and imagined a revolution in the way we buy fashion. With his keen instincts, Joseph created a boutique that was more magazine than clothes shop – somewhere to discover new ideas, new styles and new designers.
Joseph brought Kenzo and Castelbajac to the world’s attention, then as his influence grew he championed Azzedine Alaia and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada. Even after his own eponymous label was launched to acclaim, Joseph continued to showcase the designers he had discovered and nurtured.
Just as its original stores were places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH is once again a focus for creativity, somewhere to find inspiration.
At the same time the JOSEPH collection has entered a new phase, drawing renewed strength from the energy around it. Under the creative direction of Louise Trotter, Joseph presents a high contemporary ready-to-wear collection with a strong core of luxury essentials.
On my first day of interning there is always the worry of what on earth do I wear?! For my first day I decided it was better to be over dressed then underdressed seeing as I really had no idea what I was going to be doing. I chose J-brand black trousers, a cute and smart silk top from Whistles and little heel boots from Top-shop. Easy.
The showroom transformed from this:
My role was Showroom Assistant / Wholesale assistant. In this position I was:
Merchandising and remerchandising the new season collections and essentials
Assisting sellers and buys around the showroom
Front of house showroom assistant: meeting clients, keeping rails in order of looks and collections and maintaining the high standards of the showroom by keeping everything neat and tidy.
Dressing models and maintaining the process and consistency of having each of the looks shown to clients in the correct format.
Of course the clothes and looks were absolutely beautiful. Everything I loved and wish I had. Working with Joseph was truly an amazing experience and has taught me so much more about the way that wholesale and buyers work within the fashion industry as well as an insight into Paris Fashion Week.