it’s sometimes easy to forget even the first letter of your name. But now that Mary Katrantzou has partnered with Matchesfashion.com to launch an exclusive collection of A to Z totes, the next time you’re feeling forgetful you can simply glance down at your bag.
Not only is there every colour in the rainbow in the line, there’s every initial from A to Z on the bags.
MatchesFashion.com’s buying director Natalie Kingham says of working with Mary, “We have a very close relationship with her and wanted to partner on a special project for a while now. Our clients love it when we collaborate on something that reflects the bands’ DNA yet is exclusive. These limited totes capture what is so brilliant about Mary — her fantastical imagination, and her sense of practicality.”
You pretty much put the digital print on the map. How do you keep reinventing it?
Mary Katrantzou: I think it’s important to innovate in what you do and I was proposing something new with print when I started. Print is so visual you can really do and say a lot with it, and it’s allowed me to create my own distinctive world. My collections are thematic and look at filtered beauty in design; I like to challenge myself to build a new perception that allows for a wider spectrum of qualities. Color, texture and shape are equally important to print. Fabrication and experimenting with different techniques of creating luxurious effects with fabric is pivotal in my work. Taking that step and pushing your work further is always a challenge. My work goes beyond print and is more about perception, so I always focus on the silhouette and innovation in fabrication
How did the totes come about?
The idea to do a collection based around the alphabet came form my resort 2015 collection, which was inspired by the alphabet. I thought it would be fun to come p with my own Mary’s A to Z, and create designers around each letter of the alphabet. Monogramming and personalization has become such a trend in recent seasons. MatchesFashion.com loved the idea, so we decided to partner with them to create our own lexical world.
This is a limited edition — make sure you don’t miss it!
After a long winter of minimalistic, dark and dull looks, it’s time to break out spring’s liveliest prospect: in-your-face bright, bold and beautiful prints. The look can go boho with a floral print or super-loud with fierce leopard spots. Mix and match or co-ordinate top to bottom, spring has sprung and anything can happen.
HERE’S one for the shopping list: if you don’t buy anything else all spring – buy knitwear. Knitwear was woven in organic yarn – what else? – and crafted into slouchy asymmetric silhouettes while a series of romantic silk dresses jigsaw-ed together from clashing patterns and prints tapped into Stella’s soft side.
A faded plaid print on fluttering silk was wishy-washy in the line-up but those silk trench coats were winners, so too her drawstring parachute silk parkas, billowing behind.
It may sound like an odd observation but Stella McCartney makes clothes that are women-friendly. There is no crash diet to get on to before slipping into one of her baggy jumpsuits; nothing to consider when it comes to deciding what to throw on under one of her silk trench coats – any dress will do, or a favourite pair of jeans and a T-shirt. For that reason her clothes can be empowering. Nothing is too complicated, there’s nothing to get your head around.
Sometimes that can translate into a collection that flatlines: this offering wasn’t perhaps bursting at the seams with zingy new ideas but it didn’t have to. Stella knows her woman and what she wants to wear come summer: she wants to look pretty and a little bit cool, and she’ll find that here.
Click below and shop the latest Stella McCartney Spring/Summer 2015 slouchy, soft and silky designs: