“Its effortless, it’s all about being effortless, did you see how the models just naturally put their hands in their pockets?” Paul Smith was quite taken by the aspirational army of easygoing urbanites that had walked the runway just seconds before.
There was nothing flash about this collection, there were no tricky details or smash, bang wallop summer prints and sprays of colour. Instead these clothes were utterly unapologetic in their elevated normcore appeal. Wear this stuff to live in, was the message. Think giant pockets, loose tailored shapes, khaki cotton trousers and easy, breezy sleeveless linen tops. The elegant, striped drop-waist, pleated dress, worn with super chic flat sandals and leather, across-the-body bags made for a wardrobe that chic, metropolitan commuters can feel comfortable in.
The bag featured in almost every look, from backpacks to relaxed folded totes, each came in muted palette (the grey was best) and in buttery leather.
“A modern girl can wear these clothes,” said Smith backstage, ” The fabrics were linen or cotton but there was a structure about them which gave them this bounce and they had life. She’s not looking for attention through her clothing. She’s happy in her own skin.”