Power Of Pink


How you feel about pink probably depends on your date of birth, gender and how much your mother rammed it down your throat.

Somone born post 1992 – such as myself – would be the type of child who was dressed in ‘Daddy’s Little Princess’ T-shirts, force-fed My Little Pony and whose bedroom was painted various bilious shades of fuchsia until they finally rebelled and turned goth…almost. If you are that woman, you probably hate, despise and secretly fear pink.

There seems to be rather a lot of haters. No other colour provokes such violent reaction as pink. Many women are moved not towards grateful, tree-huging serenity at the sight of pink, but to fury. According to analysis published in The Harvard Business Review 2011, women loath pink. The thing is, do they genuinely hate it, feel they ought to hate it, or not so much hate it as find themselves insulted, outraged and royally hacked off by the gender-loaded assumptions that trail in its daily wake?

Personally, I love pink. Not the Barbie World pink but that soft girly pink that matches almost anything in my wardrobe.

Miuccia Prada, savvy contrarian that she is, is fully cognisant of the political and sociological contradictions of pink. That’s why her autumn/winter 2015 collection is saturated in the sugariest incarnations of the colour. Miuccia’s collection also garnered a swathe of headlines, but hers were positive. “I hope it looked ironic,” she said after her show, while also acknowledging that pastel pink, for all its anti-feminist credentials, happens to be a very pretty colour. And its all over the next winter’s collection. “Oooh I love pink. Its such an evocative colour,” Erdem Moralioglu expressed as their latest showroom is feminised with cherry-blossom-pink silk dresses, “Pink is particularly chameleon-like, if you put it next to emerald green its bizarre and wrong in all the right ways. Mix it with crimson and raw primary shades and it starts to look interesting and quite pervy.”


The Queen is Supreme Defender of pink, especially the pastel version. She looks magnificent in it, both feminine and majestic. The majestic queenliness could be more about her than the colour.. but thats not the point. We must stop allowing pink to define us, and instead set about owning our personal favourite shade. Talking of other pink-wearing models – how about Michelle Obama, Hillary Clinton or Angela Merkel…not one wuss among them. Sometimes it takes strength to show your softer side.

For me the funny thing is that around 95% of men, purchasing for their wives and girl would go for something pink. Most of male shopping occurs (in an absolute colour blind panic) around Christmas, Mothers Day and Valentines Day, which is know now known as peak pink period. When in doubt marketeers grope for pink and therefore the males fall into every little trap that they have set and pink products are brought.


In the end, it is the sheet gorgeous, luminous, orgasmic, sring-like loveliness of pink that keeps us buying, despite our protestations. The bestselling colour for prom dresses the year Gweneth Paltrow was lampooned for her weepy Oscar speech over her pale rose Ralph Lauren was…pink.

Incidentally the following year she went back to black – but too much pink can have that effect.


How To Prepare for Valentines Day

Let’s start with How to have the best Valentines Day…

1. Have a plan

No matter whether you’re spending Valentines Day with your partner, boyfriend, girlfriend, ‘friend with benefits’, or simply just your friends, make sure you have a plan! There’s nothing worse than having huge expectations and ideas for a beautifully romantic, or absolutely hilarious valentines day, only to find out that everything you wanted to do is now unavailable… be organized, plan ahead and you’ll have a great day.

2. Book early

If you’re planning a meal out for this special evening, make sure you make a reservation because every other couple has the same idea. It’s the traditional and romantic thing to do on valentines, but it won’t be so great when you have to make a 5.30 reservation and are sitting amongst screaming kids or alternatively, have to wait until 10 to eat and fall asleep at the table. Having the perfect date at the perfect time will make your valentines day… well… perfect!

3. Valentine’s Transfer Deadline Day

Think of it as transfer deadline day in football, you have just under a week to get your act together and get sorted. Some people like to go for the buy-back clause and resign their ex’s, while others like to dip into their ‘friend zone’ in order to secure a free transfer. New profile pictures and last minute grafting can also go your way but just make sure you put in the work before it’s too late!

4. Make sure you feel good

High self-esteem is a must when the 14th Feb is approaching. There’s nothing worse than not feeling happy about yourself, especially on a day when you either want to impress someone else, or are very aware that you are still single. Spend the week eating healthy and looking after yourself. Statistics show it only takes just under a week to notice a difference, so get started now! Gym a few times, have early nights so that you feel refreshed and rejuvenated, even go to a spa, just make sure that when valentines comes around, you’re the best you that you can be.

5. Get the perfect gift

This doesn’t necessarily mean for your significant other. Although if you are lucky enough so be spending valentines day with someone that you love, turning up without a gift, or with a truly awful one, is a sure way to put a bum note on the evening. Once again it all comes down to planning, make sure you think ahead, and get something with sentimental value. As for the rest without a date to get a present for… get yourself one! This is the perfect opportunity to hit the stores and treat yourself, it’s a day all about love and affection, so buy yourself that top you’ve been wanting for ages, or get a manicure, spend some time and money on yourself!

And now how to have the worst…

1. Spend the day inside with Netflix

If you want to make yourself truly lonely and upset then spending the day inside, preferably still in bed, with Netflix thinking about how single you are or how unfair it is that your boyfriend / girlfriend isn’t here to spend the day with you, will do the job perfectly. Netflix is not your friend and watching episodes back to back will make you not only hate all of the characters and their annoyingly happy lives, but also yourself.

2. Make food your valentines date

It is common knowledge that the worst valentine’s date is food, excessive amounts of food. Even the first satisfying bite of a dairy milk bar, or dominos delivered to your door, is not a stronger feeling than the pure guilt and sickness when you realize you’ve eaten two pizzas, Doritos, dairy milk and four diet cokes. Bottom line is, you along with the shock and horror at your absolute greediness, you’ll wake up with bad skin weighing a lot more than yesterday… great Valentines Day present right?

3. Don’t think

For the unhappily single person on the 14th of Feb, going to a cute restaurant is probably one of the worst ideas. Especially if it has been done up super romantically for this special day and is full of horrendously cringe couples staring into each other’s eyes other over a candle lit dinner. You, on the other hand, are waiting for a table to be set for you and your equally as unhappy single friends as the restaurant “wasn’t expecting parties of more than two tonight”. Alternatively, you could be in a very happy relationship and have just not bothered to think. Forgetting to book a nice restaurant will leave you either eating at some ridiculously early or late hour, or worse, squashed into a booth at MacDonald’s because no restaurants have room for your unorganized self.

4. Get absolutely smashed

If your valentines hasn’t reached it’s low yet, then there’s nothing worse (or in this case better) than drinking obsessive amounts at dinner, just to make sure your drunk alter-ego can embarrass you even more. If you manage to then throw up all of your romantic valentines meal just after you ate it, you know you’re close to rock bottom… absolute floor level bad is if you throw it up on your date’s lap…

5. Hook up with an ex

If you’re feeling lonely on this romantic day, then hooking up with an ex will not cheer you up or make you feel better, it’ll leave you feeling empty and much lonelier than you were before you had this crazy idea. Let’s face it, they’re an ex for a reason… so let’s keep it that way.

chocolate covered strawberries | ... Dip Delights™ Valentine's Day Real Chocolate Covered Strawberries

By: Stephanie Parrott

Instagram: @steph_parrott

How would you prepare for Valentines Day? Let me know your advice below…