Autumn/Winter 2014-15 Chanel
Never have so many women been so delighted to walk into a grocery store. Well, a Chanel Shopping Centre to be exact. Karl Lagerfeld had magically transformed the Grand Palais into a full-scale supermarket – his shelf stackers must have been working all night.
Amongst shouty discount posters and aisle signs for easy product navigation, here was Chanel-branded everything, from door mats, to Pringles, to Coco Pops, to bath salts – everything, even, an entire DIY aisle of hard hats, high-vis vests, paint pots, and chainsaws. Half-filled plastic trolleys were dotted about as awe-struck guests meandered their way through to their seats.
Candy-coloured tweed suiting came layered over purple glittery tops and metallic jeans. Elsewhere, tissue-thin leather tracksuit trousers were partnered up with sporty quilted cropped jackets, all set off with sneakers – some extending to boots – padlock necklaces or multi-strand pearls and full ponytails streaming in tweed rags.
A tannoy announcement came out overhead: “The shopping centre will be closing shortly, please help yourself to the complimentary fruit and veg and please come again.” The only sour note happened after: a fashion frenzy smash and grab. It was the most undignified of scrums where even several esteemed editors thought it appropriate to loot. Temptation and desire is one thing, greed, another.
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